Comments on: Freelancer’s Survival Guide: Advertising Part One

By: Kris

Kris — Tue, 13 Jul 2010 06:43:39 +0000

In reply to Aidan Fritz. You didn't miss it, Aidan. I neglected to do it in the online & networking discussion. That's the problem with doing this out of order. I'm really going to have to pay attention as I combine all of these topics. Secret passphrase? Really? You can do that?

By: Aidan Fritz

Aidan Fritz — Tue, 13 Jul 2010 05:40:12 +0000

Yes, the 7% must have gone to effective places. As you state, it’s important to measure how well your campaign works.

I may have missed this, did you mention measurement in the discussions on networking and in particular online? We have a wine & cheese shop with a Facebook page that uses a secret passphrase that gets you a discount (plus lets them measure & define a value for maintaining their Facebook presence). However, the concept of measurement can be applied more broadly than just advertising. It could be used to analyze search engine queries that lead to a blog, or visitor characteristics.

By: Kris

Kris — Sun, 11 Jul 2010 18:01:30 +0000

In reply to Aidan Fritz. Good article, Aidan. Thanks. Great points about active v. inactive blogs. I think because blog "start-ups" are so easy, we had a lot of them, but it takes time and effort to do upkeep. Your point about McDonald's is also good. I wonder where they spent that extra 7%. Obviously to effective places. :-)

By: Aidan Fritz

Aidan Fritz — Sun, 11 Jul 2010 06:03:41 +0000

The statement that you need an ad budget and you need to know how to use it reminded me of a recent economist article on changes in the fast-food industry. In particular, they discuss in this downturn Fast Food hasn’t been as recession-proof as usual. But the interesting point the article makes is that McDonald’s had same store sales improve but that unlike other fast food companies increased their advertising budget by 7%.

http://www.economist.com/node/16432794

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